Are you seeing a decline in your fan page interaction and reach?
We all are these days and instead of sulking in your tea let’s see if we can stir up some online fun to get your followers off of dead center.
If your page has fewer than 100 followers (or if you have never made an effort to actively engage with your followers) it might take some time. Don’t give up if you feel like your social media strategies for engagement feel more like yelling into a black hole.
Try posting a picture of a closed box, cabinet, car, drawer, etc. Ask followers to GUESS what is inside. For each 5 guesses you give an additional clue. You can put anything inside: be creative! Use a product, something seasonal, inanimate, alive, etc.
At the end of the guessing period announce the “winner” and post the picture of the open box, cabinet, car, drawer, etc. The item inside could be totally random; last month’s hostess, your best seller, a cat… have FUN with it! Having a prize is totally up to you. Truth be told, in the beginning prizes can be a good incentive to get people interacting.
Be sure to continue the engagement by commenting to EACH picture that is posted. Ask another question to keep the conversation going.
Let them know to “like” your page, but also to look for this post and comment to it to go into a drawing. The prize might be a gift certificate for your products/services (to be used within 24 hours), free shipping, free consultation, etc.
I use CinchShare for all my pre-posting as well as managing events, groups and everyday social media posts to my various fan pages. If you aren’t already using them I can’t encourage you enough.
You could thank them for their business, compliment them on their sense of style or their fabulous cooking. Heck, just saying something nice about someone would really make their day.
Whip out your cell phone and tape it while they are having fun and are excited. Surprise them with a thank you gift in the mail after posting it. Make it a “contest” amongst the party guests, put their names in for a drawing or have the hostess choose her favorite. Don’t be stingy on the prize, these videos are GOLD for your business!
Give them clues or have the page admin play along with you to make it even MORE fun! This is also a GREAT way to network with like minded businesses. I promise they won’t turn down an increase in traffic to their fan page. AND, more importantly, your followers will love you for introducing them to other pages that they’ll love!
What fun ways do you use social media in your business? Post them in the comments!