Black Friday presents a unique opportunity to send out marketing materials to your client list.

Since it is the kick off to the holiday shopping season people are expecting deals and steals and marketing from you.  The only way this might back fire is if you have OVER MARKETED to them already. IF you send a weekly sale day, this may well be a big fat flop for you if your client list is used to getting “deals”.

These tips are going to help you get your emails opened, keep them...

Remember when you were in middle school and you finally got the guts to say hi to that cute classmate you'd been crushing on all year?  Remember that feeling you had when he didn't say hi back? Ugh! I feel the pit in my stomach just writing that! ‍

Here's my point. Doesn't it kind of feel the same way when we post on social media and get ZERO response? No one likes to put themselves out there to be met with silence.

Good news! Over the last 9 years of working with thousands of small...

You’ve worked hard to get your fans to your business page. Are you doing enough to keep them interested in coming back?  Can you think of a few Facebook fan pages off the top of your head that irritate you with their postings or don’t give you any reason to interact?  Don’t be the owner of that page!

Picture this: Your fan page is a place that people seek out. They jump in to participate when you ask questions.  Your content gets...

First, if you aren't familiar with the acronym, RBF if stands for Resting Bitch Face. RBF is a face that, when at ease, is perceived as angry, irritated or simply expressionless. 

Being the owner of an RBF and being an introvert who spends lots of my day in deep thought, I am more than qualified to speak on this subject.  I also learned a valuable lesson of judging other RBFs out in the world.  The day I stopped doing it was the day my business TOOK off.  

This...

I can’t do it any longer.  I can’t sit back and cringe and bite my tongue for even one more minute.  You’ve heard, “When people know better, they DO better.”  The sad part is that many of you have had people tell you to use these methods of getting better exposure on social media.

I'm here to boldly tell you: There are legit CRAPTASTIC, SMARMY methods of getting engagement!

So, after this, no more excuses. You all should KNOW better!

IF you have...