5 Things You Need to Know for a Profitable Black Friday Campaign

Black Friday presents a unique opportunity to send out marketing materials to your client list.

Since it is the kick off to the holiday shopping season people are expecting deals and steals and marketing from you.  The only way this might back fire is if you have OVER MARKETED to them already. IF you send a weekly sale day, this may well be a big fat flop for you if your client list is used to getting “deals”.

These tips are going to help you get your emails opened, keep them...

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7 Things Productive Biz Owners Do

What does "being productive" as a business owner ACTUALLY mean?  In my view it means maximizing the income producing activities (IPA) and minimizing the paper pushing and wheel spinning. It also means shorter "to-do" lists and more actual DOING.

If you really want to be more productive, you need to focus on completing fewer tasks, learning how to work without distraction for a block period and taking much needed breaks.

See your productivity skyrocket when you put these seven habits into...

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How Marketing is Just Like That Middle School Crush

Remember when you were in middle school and you finally got the guts to say hi to that cute classmate you'd been crushing on all year?  Remember that feeling you had when he didn't say hi back? Ugh! I feel the pit in my stomach just writing that! ‍

Here's my point. Doesn't it kind of feel the same way when we post on social media and get ZERO response? No one likes to put themselves out there to be met with silence.

Good news! Over the last 9 years of working with thousands of small...

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6 Non-icky Ways to Post About New Products

You’re back from your national conference with great ideas and inspiration swirling around in your head. Plus you have a new catalog, new products and you are BURSTING at the seams to book some parties and sell some of these fabulous new products!

Before you go hog wild filling up your social media sites with post after post, let’s gather ourselves and do it in a way that isn’t spammy, desperate and off putting.

Let’s also AVOID having Facebook targeting your posts as...

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No One Likes A Boring Facebook Fan Page

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You’ve worked hard to get your fans to your business page. Are you doing enough to keep them interested in coming back?  Can you think of a few Facebook fan pages off the top of your head that irritate you with their postings or don’t give you any reason to interact?  Don’t be the owner of that page!

Picture this: Your fan page is a place that people seek out. They jump in to participate when you ask questions.  Your content gets...

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Why the RBF Is Your Secret BFF

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First, if you aren't familiar with the acronym, RBF if stands for Resting Bitch Face. RBF is a face that, when at ease, is perceived as angry, irritated or simply expressionless. 

Being the owner of an RBF and being an introvert who spends lots of my day in deep thought, I am more than qualified to speak on this subject.  I also learned a valuable lesson of judging other RBFs out in the world.  The day I stopped doing it was the day my business TOOK off.  

This...

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What Is a Bot and How Can It Help Me in My Business?

Have you heard about bot technology or chat bots? No? I’m excited to be the first person to introduce you to the technology!

Bots make it possible for you to be more personal, more proactive and more streamlined in the way that you interact with people.

Facebook messenger is a place to connect and interact with your followers and NOW you can do so in a super fun, interactive and personal way using chat bots!

Picture this: Someone messages you on Facebook. They're...

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Like Ladders: The Worst Advice You Can Get OR Give

I’m going to ruffle some feathers today… are you ready?

What if I told you that Like Ladders are hurting your business and setting you up for future headaches and failure?

Before we go on, I can hear you already:

“But Kelly, I have gotten so many new likes to my page…it absolutely WORKS.”

“Kelly, you don’t know what you are talking about, Leslie Leader suggests them and SHE makes 6 figures a month! That’s proof that it...

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Ignore These 5 Craptastic Bits of Social Media Advice

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I can’t do it any longer.  I can’t sit back and cringe and bite my tongue for even one more minute.  You’ve heard, “When people know better, they DO better.”  The sad part is that many of you have had people tell you to use these methods of getting better exposure on social media.

I'm here to boldly tell you: There are legit CRAPTASTIC, SMARMY methods of getting engagement!

So, after this, no more excuses. You all should KNOW better!

IF you have...

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6 Genius Ways to Use Facebook in Your Direct Sales Biz

Are you seeing a decline in your fan page interaction and reach? 

We all are these days and instead of sulking in your tea let’s see if we can stir up some online fun to get your followers off of dead center.

6 genius ways to use Facebook in your direct sales business

If your page has fewer than 100 followers (or if you have never made an effort to actively engage with your followers) it might take some time.  Don’t give up if you feel like your social media strategies for engagement feel more like yelling into a black...

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